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Van ethische dilemma’s naar toekomstdenken: immersieve technologie als katalysator voor inclusieve besluitvorming

Technological innovations bring urgent ethical questions with them. These questions call not only for judgements about what is desirable, but also for anticipating possible futures and the values at the heart of them. A key barrier to inclusive decision-making is the lack of future consciousness and ethical capacity. Many people struggle to imagine the implications of technology. Non-users in particular experience a knowledge gap and don't feel entitled to a voice in the conversation, even though they are the ones who bear the impact of that technology. This problem is compounded by the fact that the future of a technology is often shaped by a handful of companies with business models that fuel polarisation and digital dependency, while environmental impact and social costs are externalised. This increases the risk of one-sided decision-making. The project applies ethics-by-design by actively and inclusively involving city residents in exploring the ethical dilemmas raised by emerging technology. We treat social friction as a source of innovation and link technology development to values such as safety, power and inclusion. The research focuses on expanding people's capacity for imagination through two 'Moral Labs': 1 - A traditional presentation (image and text), followed by a discussion; 2 - An immersive presentation in Virtual Reality (VR), followed by a discussion. In both scenarios, multiple participants will discuss their positions and the moral dilemmas together. The VR intervention uses multiplayer functionality to create social presence. By running a moderated split test across these two scenarios, this research measures the effectiveness of an immersive experience against a traditional presentation. The richness of both conversations is analysed using Ahvenharju's (2018) five dimensions of future consciousness and the LIWC tool (Boyd, 2022). The results offer insight into how immersive technology can contribute to inclusive ethical dialogue and democratic decision-making.

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Ethiek verbeelden: bruggen slaan tussen analoge en digitale immersieve ervaringen

This project explores how analogue and digital forms of immersive experiences can reinforce each other within an educational context. The central research question is how human interaction, empathy and ethics can be preserved when traditional role-play scenarios are enhanced with digital components. The project aims to develop an integrated model that makes optimal use of both the power of face-to-face role-play and the possibilities of digital immersion. The previously developed IX 'De Lifetimer' serves as a test case for an analogue immersive experience in which participants use physical aids, such as name tags and simple props. This setting emphasises closeness, spontaneity and emotional engagement. The workings and impact of these low-tech elements are systematically examined in terms of immersion, imaginative power and emotional response. In parallel, the project explores how similar effects can be achieved digitally, for example through visual effects or immersive audio. These digital approaches are tested and evaluated through proof-of-concepts. Ultimately, the project will develop a hybrid bridging model that meaningfully connects the analogue and digital IX worlds and encourages exchange between the two domains. The intended outcomes include: a theoretical framework for hybrid immersive learning experiences, a series of proof-of-concepts demonstrating practical applicability, and a growing network of analogue and digital creators. In doing so, the project makes a concrete contribution to the development of responsible, future-proof immersive experiences in educational settings.

Responsible Immersive Support for Firefighter Retreat under Unreliable Spatial and Communication Information

Firefighters retreating from a building operate under extreme time pressure, poor visibility and high mental strain - precisely when positioning and communication can become unreliable. The University of Twente is researching how immersive systems can make this uncertainty visible and understandable, so that digital cues support decision-making without creating false confidence or adding to the user's mental load.

Gedeelde inzichten in interactionele en impactvolle XR

XR learning environments - such as VR simulations and interactive training scenarios - are increasingly used in health care, communication, safety and public services. They help professionals practise difficult conversations, analyse complex situations and experiment safely with new behaviour. Despite this growth, it is not yet sufficiently clear which didactic and design choices make these environments effective, inclusive and responsible. The project Gedeelde inzichten in interactionele en impactvolle XR investigates how immersive learning environments can be designed to support learning, reflection and meaningful professional practice. The focus is not on the technology, but on the experience of users: how they navigate, interpret, process feedback and gain insight into digital decision-making processes. Together with XR creators and partners from the health care and public sectors, we analyse existing applications - such as VR-Gedeelde Smart and the BEP environments - and gather experiences from designers, health care professionals, communication advisers and environmental analysts. We build on existing, long-used XR learning environments and a proven collaboration, so that we do not need to develop new technology and can devote resources fully to research, analysis and validation. By linking their practical knowledge to insights from conversation analysis, user experience design, adoption theories and smart education, we develop and validate a set of generic design and didactic principles for effective and responsible XR learning environments. These principles address, among other things, clarity, interaction, reflection, accessibility and value-conscious design. The results yield scalable knowledge for the broad XR sector: from design studios and public organisations to educators working with immersive technology. In doing so, the project contributes to a more responsible and inclusive use of XR in society and offers concrete tools for digital decision-making and complex communication.

ImmersiveValidMovement: Validatie van consumenten-XR voor verantwoorde fysiotherapie oefeningen

In physiotherapy, there is growing interest in using immersive experiences (IX), such as XR serious games, to motivate patients and help them perform exercises correctly. To this end, VerseUS Games has developed XR exercise formats that use the built-in sensors of consumer XR headsets (such as Meta Quest and Pico) to track patients' movements. However, it remains unclear how reliable and valid this data is for assessing clinically relevant joint angles, particularly in patients with complex shoulder complaints. ImmersiveValidMovement therefore focuses primarily on "new methodological approaches to measuring usability and effectiveness of IX". We are developing and validating methods to derive head, neck, shoulder and elbow movements from XR sensor data (headset and hand controllers) and to assess their reliability. We are not developing new IX software or hardware, but working with existing VerseUS games and consumer XR headsets. The focus is on measurement methods, analysis techniques and responsible use. In work package 1 (the first three months), we carry out the preparatory work. Together with physiotherapists (FlevoFysiotherapie), we specify which joint angles and variables are relevant for correctly performing the prescribed exercise (position, velocity, acceleration; within a global coordinate system and/or relative to body segments). VerseUS Games provides the XR environment and handles the technical work of exporting time-synchronised data collected from the headset. UMCG oversees the research protocol, arranges ethical approval, and provides the research labs needed to carry out the study. In work package 2, we then carry out the validation study, comparing the XR measurements against the gold standard (such as Vicon or Optotrak) available at UMCG. Reliability and validity are determined using methods including ICC, Bland–Altman plots, correlations and RMSE. Based on this research, UMCG will deliver a report on the validity and reliability of the VerseUS XR exercises, as measured by the sensors in commercial headsets. This report will form the basis for further development.

Experience the future, embrace the change: The potential of IX to create and leverage teachable moments and improve lifestyle behaviors in osteoarthritis patients

A healthy lifestyle is crucial for many patients, but medical advice alone rarely leads to lasting behavioural change. Tilburg University is investigating whether immersive experiences can create and reinforce so-called teachable moments in osteoarthritis patients: moments in which a patient becomes acutely aware of the consequences of an unhealthy lifestyle. Through IX, patients experience the long-term effects of their behaviour in an emotionally compelling way, sparking the motivation to live more healthily.

EGG: Hoe een immersieve kunst beleving over transitie doorwerkt in het dagelijks leven van mensen en groepen in een wijk

EGG is a large-scale, sensory-interactive and learning art installation in the shape of an egg, designed to spark encounters and conversations about societal system transitions. The sculpture has a smooth, organic form. Visitors can lean against it, climb on it and move freely around it. They can experience the ‘hatching process’ of an unknown, fictional creature inside the egg through their senses. Through the use of augmented reality (AR) and sensor technology, EGG responds to heat, light and sound. This creates a responsive and partly unpredictable system that prompts spontaneous encounters and conversations among bystanders about transitions taking place in the neighbourhood. The project's implementation and research are guided by the Public Values Guideline for Immersive Experiences (CIIIC), which serves as a framework for the careful handling of visitors, data and societal impact. Art and performance can have profound effects on empathy, meaning-making and shifts in perspective (Brown & Novak-Leonard, 2011; Broadhead & Hooper, 2024; Norton, 2015). However, there is limited knowledge about how such experiences carry through into everyday behaviour, social relationships and neighbourhood-based transition practices (Spaas, 2024; Horvath et al., 2025). This research addresses the question: how does the installation and its development over time resonate with people and within neighbourhood-based transition processes (Vervoort et al., 2020)? And how can the effects of human–art interaction be interpreted in terms of values, relationships and community-building (scaling deep), as a basis for meaningful translation to other contexts (scaling out) (Fraser, 2010 & 2023; Moore et al., 2015)? The research maps experiences, emotions, meanings and possible shifts in thinking and behaviour, building on the data generated by the installation through qualitative research: • EGG as Canvas: visitors leave behind written, drawn and material traces; • EGG Radio: a participatory platform where young people in particular discuss their experiences; • AR and sensor data: which reveal interactions, attention and resonance patterns.

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